35 Years of Cycling Mastery in Stoke-on-Trent

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Explore Our Bike Collection

Bikes

Built for adventure and long-distance comfort

E-Bikes

Electric power meets cycling performance

City Bikes

Perfect for urban commuting and city life

our Bikes in action

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Cyclist Discount Centre

Your Trusted Cycling Partner in Stoke-on-Trent

Welcome to Cyclist Discount Centre, the premier bicycle shop serving Stoke-on-Trent and the surrounding areas. For over three and a half decades, we’ve been dedicated to providing cyclists of all levels with exceptional service, quality products, and unmatched expertise that keeps you moving forward on your cycling journey.

Our Heritage and Experience

Since opening our doors more than 35 years ago, Cyclist Discount Centre has established itself as a cornerstone of the local cycling community. What began as a passion for cycling has evolved into a trusted business built on decades of hands-on experience, technical knowledge, and genuine care for our customers’ cycling needs.

Our extensive experience in the cycling industry means we understand the nuances of different bike types, the importance of proper fitting, and the value of quality components. Whether you’re a weekend leisure rider, a daily commuter, or a competitive cyclist, our team brings the expertise needed to help you make informed decisions about your cycling equipment.

Live Workshop

4 Active Builds

Currently creating cycling magic

Custom Built Racing Bike
High-performance carbon frame build with Shimano Ultegra groupset for competitive road cycling
85%
Mountain Bike Restoration
Full strip-down and rebuild of vintage Trek mountain bike with modern components
40%
Commuter Bike Service
Complete tune-up including brake adjustment, gear indexing, and wheel truing
90%
Kids Bike Assembly
New Specialized Riprock assembly with safety check and fitting adjustments
60%

Client Reviews

What Our Customers Say

Hear from local cyclists who trust us with their cycling needs and discover why we're Stoke-on-Trent's favourite bike shop.

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Example Bike

I can't recommend these guys highly enough. Bought my new GT Avalanche Elite MTB off them last week at an amazing price. Extremely helpful, pleasant staff, and they even knocked me a few quid off on my SPD pedals, bottle cage and two tubes. My go to place from now on 👍👍
Hard Drive
Went here to look for a MTB amazing service amazing bikes and amazing prices! They have another room for infants bikes and accessories such as mudguards suspension etc. they also have a room for electric bikes and more,highly recommended
Ahil Maqbool
They fixed my bike when I was in a hurry. Many thanks. The bike is going great. I'll be giving it a deep clean 1st thing tomorrow.
Paul Martindale
Recently had my Cube eBike serviced here - good price, done quickly, and everything explained in depth. Will be using again! Good selection of bikes and equipment too.
Steve McCabe

Free Delivery

Complimentary delivery within 10 miles of Stoke-on-Trent. Your bike delivered to your door in 1-2 working days.

Expert Servicing

Professional bike repairs and maintenance with 35+ years experience. Quick turnaround to get you back cycling.

Quality Guaranteed

ACT-affiliated shop stocking only trusted brands. Not satisfied? We'll make it right.

our Bikes in action

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Browse our collection of quality bikes, accessories, and in-store moments. See the range and expertise that makes Cyclist Discount Centre your trusted cycling partner.

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Looking for a New Bike?

Get in touch with our bicycle store to discuss everything we offer, including professional bike servicing.

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