35 Years of Cycling Mastery in Stoke-on-Trent
our Bikes in action
Learn About
Cyclist Discount Centre
Your Trusted Cycling Partner in Stoke-on-Trent
Welcome to Cyclist Discount Centre, the premier bicycle shop serving Stoke-on-Trent and the surrounding areas. For over three and a half decades, we’ve been dedicated to providing cyclists of all levels with exceptional service, quality products, and unmatched expertise that keeps you moving forward on your cycling journey.
Our Heritage and Experience
Since opening our doors more than 35 years ago, Cyclist Discount Centre has established itself as a cornerstone of the local cycling community. What began as a passion for cycling has evolved into a trusted business built on decades of hands-on experience, technical knowledge, and genuine care for our customers’ cycling needs.
Our extensive experience in the cycling industry means we understand the nuances of different bike types, the importance of proper fitting, and the value of quality components. Whether you’re a weekend leisure rider, a daily commuter, or a competitive cyclist, our team brings the expertise needed to help you make informed decisions about your cycling equipment.
Live Workshop
Currently creating cycling magic
Client Reviews
What Our Customers Say
Hear from local cyclists who trust us with their cycling needs and discover why we're Stoke-on-Trent's favourite bike shop.
EXCELLENT Based on 126 reviews Paul Kinnersley2025-05-14Trustindex verifies that the original source of the review is Google. Really good service and advice. steve green2025-05-13Trustindex verifies that the original source of the review is Google. Excellent service pleasant staff always there to help, well recommended Ahil Maqbool2025-05-08Trustindex verifies that the original source of the review is Google. Went here to look for a MTB amazing service amazing bikes and amazing prices! They have another room for infants bikes and accessories such as mudguards suspension etc. they also have a room for electric bikes and more,highly recommended Paul Martindale2025-03-20Trustindex verifies that the original source of the review is Google. They fixed my bike when I was in a hurry. Many thanks. The bike is going great. I'll be giving it a deep clean 1st thing tomorrow. Hard Drive2025-02-09Trustindex verifies that the original source of the review is Google. I can't recommend these guys highly enough. Bought my new GT Avalanche Elite MTB off them last week at an amazing price. Extremely helpful, pleasant staff, and they even knocked me a few quid off on my SPD pedals, bottle cage and two tubes. My go to place from now on ππ Steve McCabe2025-01-24Trustindex verifies that the original source of the review is Google. Recently had my Cube eBike serviced here - good price, done quickly, and everything explained in depth. Will be using again! Good selection of bikes and equipment too. Phil bulldog Vernon2025-01-20Trustindex verifies that the original source of the review is Google. Went down pick my bike up to day (demon) as the guy called i t (lol) they did a fantastic job sorted it everything was done π to perfection all very helpful explaining what had been done very well priced I highly recommended this place πππππ joe quaile2025-01-09Trustindex verifies that the original source of the review is Google. Brilliant repaired my wheelchair tyres quickly and at half the price of the disability services. Thank you loads Nigel Yates2024-12-11Trustindex verifies that the original source of the review is Google. Easy to get in the shop and view the best bike's IN S.O.T

Example helmet
Example Bike
Free Delivery
Complimentary delivery within 10 miles of Stoke-on-Trent. Your bike delivered to your door in 1-2 working days.
Expert Servicing
Professional bike repairs and maintenance with 35+ years experience. Quick turnaround to get you back cycling.
Quality Guaranteed
ACT-affiliated shop stocking only trusted brands. Not satisfied? We'll make it right.
Contact us today
Looking for a New Bike?
Get in touch with our bicycle store to discuss everything we offer, including professional bike servicing.