About Us

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Learn About
Cyclist Discount Centre

Your Trusted Cycling Partner in Stoke-on-Trent

Welcome to Cyclist Discount Centre, the premier bicycle shop serving Stoke-on-Trent and the surrounding areas. For over three and a half decades, we’ve been dedicated to providing cyclists of all levels with exceptional service, quality products, and unmatched expertise that keeps you moving forward on your cycling journey.

Our Heritage and Experience

Since opening our doors more than 35 years ago, Cyclist Discount Centre has established itself as a cornerstone of the local cycling community. What began as a passion for cycling has evolved into a trusted business built on decades of hands-on experience, technical knowledge, and genuine care for our customers’ cycling needs.

Our extensive experience in the cycling industry means we understand the nuances of different bike types, the importance of proper fitting, and the value of quality components. Whether you’re a weekend leisure rider, a daily commuter, or a competitive cyclist, our team brings the expertise needed to help you make informed decisions about your cycling equipment.

Live Workshop

4 Active Builds

Currently creating cycling magic

Custom Built Racing Bike
High-performance carbon frame build with Shimano Ultegra groupset for competitive road cycling
85%
Mountain Bike Restoration
Full strip-down and rebuild of vintage Trek mountain bike with modern components
40%
Commuter Bike Service
Complete tune-up including brake adjustment, gear indexing, and wheel truing
90%
Kids Bike Assembly
New Specialized Riprock assembly with safety check and fitting adjustments
60%

Client Reviews

What Our Customers Say

Don't just take our word for it - see what our customers have to say about their experience with Cyclist Discount Centre.